"Lara shocks feminist writers; Lara excites feminist writers. There are many Laras, and many positions hat can be taken on her politics. She is indeed a sex object, she is indeed a positive image and a role model; and many things in between."(189).
Lara is a representation of many things, nothing, and essentially anything you'd like her character to be. She is a fictional character seen as several things which makes her unique. She was the first female heroine; so, some see her as influential, others see her solely as an object of their pleasure and then there are those that see her character as someone they'd need to protect further because she's a woman. In the market for entertainment, sex is primarily advertised, and then influence and lastly for the gamers (if it's a game, like Lara/Tomb Raider). One claim that Mikula makes is that the makers target both genders with Lara. I agree with this because they make fair arguments for both sides, for women, there weren't really any girl gamer icons as Lara, and for men, it's another game for them to play but in a different perspective, playing as a woman. Both men and women win playing this game.
I agree with your comment that one of the most powerful marketing tools is sex. The creators probably hypersexualized Lara to maximize profit.
ReplyDeleteI also agree with your comment about sex. We have all heard the phrase " sex sells." This is what all marketers use and I think it helped to promote Lara to both men and women.
ReplyDeleteI agree with your comment about sex as well. We live in an over sexualized universe. I took a media class in high school and almost every advertisement we looked at involved sex in some way.
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